If you’re just starting out in your Business Journey, you don’t absolutely require a Website. You can use Social Media platforms based on your audience and get clients to build a portfolio / case studies.
However, in the long run, having a Website becomes Essential. If you want your company (Product / Service-based) to be successful in the modern marketplace, you’ve got to have a Professional Website. Your website is the backbone of your business, supporting all of your efforts and results.
It showcases your Expertise, Builds trust and Brand presence, secures your digital footprint and improves SEO which means more traffic and higher probability of Conversion and Sales.
Here are 6 ways to Build trust using your website:
1️⃣ Include client testimonials, case studies, how you’ve helped solve your clients problems, before/ after.
2️⃣ Add blog posts regularly to help boost your SEO and showcase expertise in your niche. This also helps in SEO
3️⃣ Include Featured in / As seen in / Media mentions like articles, podcast Interviews, awards, etc. With links to these if possible.
4️⃣ Include your Services / packages and consider including pricing or starting rate. Viewers will know what to expect before they contact you + include schedule link if applicable.
5️⃣ If you’re a service provider, which means you’re the face of your Brand, show yourself (and team – optional) at least in the about page. This shows your viewers or potential client the person behind the brand.
6️⃣ Have a professional website, even If you’re going the DIY route. Make it clear, easy to navigate, Include CTAs, have Optin form + make sure it’s responsive.
Do you use any of all of the above?
And which # are you gonna work on for your website?