Designer, dreamer, doer of things* that gives you the confidence to make more impact, influence, and income a reality. 

*Things like designing your make-a-splash brand, woo-those-sales websites and fancypants, profitable launches.

Are you ready to:


…launch a site that is not only beautiful, but functional?


…invest in something that will actually get you results? 


…stand out from your competitors and be showcased as an expert in your niche? 


…bring in consistent leads and get income on a regular basis? 

If saving time, showcasing your expertise, generating leads, and bringing in consistent sales sounds like your dream business then you’re in the right place!

Hey there, I’m Salma Sheriff

Award-winning Brand Strategist, Web Designer, and Launch Director

What happens when an engineering post-grad dons a designer’s smock? 

The world sees the birth of websites that aren’t just pretty, young things but pretty, young things with brains. 

Yes, your website has the potential to be both stunning and strategic. 

Let me show how you. 

As an Engineer post-graduate turned crafter turned business owner – I don’t just design beautiful websites. I design optimized, lead-generating and responsive websites, brands and strategic sales funnels that bring your vision to life!

Your online presence shouldn’t just be pretty, it should be functional too.That’s why I have combined my tech and design experience to create fully customized websites and funnels that are made to convert! 

By reinvigorating your online presence with a strong brand identity, custom design, and fully functional sales funnel – I help women discover financial independence and start to live their dream lives!

Are you ready to convert those website lurkers into customers and clients?

We’ll talk about #allthethings so I can take your vision and ideas, and turn them into reality with a brand and funnel that does the selling for you, even while you sleep! 

When You Work With Me, You Get More Than Just a Great Design

As a conversion-led brand, website and sales funnel expert, I pride myself on timely and quick work without compromising the quality.

Exceeding customer expectations over and over again, I am always improving my skills to bring the latest innovations and cutting-edge industry standards to my clients.

But more than just a designer and a tech expert, I will act as your invisible coach, helping you navigate through the ups and downs of running a business.When you work with me, you won’t just leave with a beautiful and functional website, but an arsenal of business advice, support and marketing plans so you can hit the ground running and find success. 

And if you’re a designer or service-based business looking for a little more support, you can hire me for 1:1 on-demand coaching to elevate your brand to the next level and find true financial freedom.

Get To Know Me

Check out some of the sizzle and pop
behind the conversion-focused creative

Education Spotlight

I am a Computer Science Engineer and completed my Masters in Biometrics & Cyber Security.

My Favorite Accolade

I’m an award winning entrepreneur and blogger and have been featured in various websites and blogs across the U.S and India.

What Makes Me Nerd Out

Addicted to everything magical, mystical, and mythical, some of my all-time-faves include Lord of the Rings, Game of Thrones and Harry Potter.


I’m a Proud cat mama for my fur babies.

My First Business

After graduating, I made crochet beanies and booties for babies.

What You May Not Know

I was an athlete and volleyball player in school.

Gold Medalist

I received Gold Medal in my 2nd year of Undergraduation and Post Graduation course.

Here’s what the best in the industry have to say…

“We needed someone who would spot the gaps in our design and tech set up, give strategic inputs and deliver what was needed. Salma did all that and more.

She designed gorgeous, high-converting sales assets (opt-in page, sales page) and course assets, like workbooks and slide decks, took care of the webinar set up and ensured everything ran smoothly. She was prompt with her communication, her timelines are amazing and she never missed a deadline!

We are SO thrilled to have Salma on our team and can’t wait to work with her again.

Our launch was the MOST stress-free and yes, also the most profitable ever! “

Prerna Malik & Mayank Malik

Founders, Content Bistro

“Working with Salma to create my Launch Assests was amazing. The biggest pain-point during the launch and why I hired Salma was I did not have the time & skill to work on the design and technical aspect of my Launch. I recommend this package to anyone launching a course or program. Not only is her skill set brilliant, but her professionalism and efficiency is next level. I highly recommend her.”

Angela Henderson

Owner, Angela Henderson Consulting